Crowe Horwath International, the eighth largest global accounting network, has announced that the network and its member firms will rebrand.
The rebrand will see over 220 member firms globally adopt the name Crowe, reflecting the increasingly integrated and seamless nature of the network as well as its shared values and core purpose. Crowe Horwath International will rename to Crowe Global.
The move will assist in promoting the network’s shared knowledge and global resources in response to changing client needs, driven by digitalisation and the borderless world of modern business. The change of brand happens shortly after another significant development for the network, the appointment of a new Global CEO, David Mellor, who took over leadership as of 1 April 2018.
Under the new brand and leadership, Crowe reaffirms its determination to drive forward the profession and increase discussion of audit, tax, risk and consultancy issues at board level globally while retaining its emphasis on market-leading local expertise.
David Mellor, Chief Executive Officer of Crowe Horwath International, comments:
“Our members are consistently recognized for their market-leading expertise and I am proud to say 2017 was no exception. Crowe will thrive in a rapidly changing world through our clear strategic vision, new common brand and the commitment of our members.
“We distinguish ourselves by bringing smart decisions that deliver lasting value to clients, talent, and the communities where we live and work. The rebrand provides the perfect platform for our trusted professionals to continue to share knowledge and resources which are of great benefit to the boardroom and in the countries and markets that we service.
“In future, when you see the Crowe brand name, you can be reassured of the first class quality service that our people deliver on behalf of our clients.”
Nigel Bostock, Chief Executive of Crowe Clark Whitehill, comments:
“We are proud to have developed a position as a recognised leader in the UK for audit, tax, advisory and risk services across our areas of focus. Coming together under one global brand marks an exciting new phase for our clients, people, firm and network. With our national presence, global reach and local expertise offering exceptional knowledge of the business environment, this creates a seamless service to help our clients to succeed wherever they choose to operate or do business.”
In line with the rebrand, Crowe will launch a new look website, as well as a handle for social media site Twitter @CroweGlobal.